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Sponsorship – An Introduction

Establishing an image of success and authority can help your business win more customers. It is easier for people to do business with companies they trust to meet their expectations. Your customers will believe you can fulfil their needs if your business appears to be profitable.

Imagining how much your reputation would soar if you partnered with successful brands. This power of collective credibility can be leveraged through event sponsorship. In order to reach quality audiences and to grow fast, sponsorships are becoming increasingly popular among businesses.

It is the goal of every business in the market to create an image of success and authority. In contrast, competing with large, already established companies is not an easy task. You can leverage credibility through event sponsorship. Sponsoring events is always a smarter investment than advertising on billboards and radio.

Sponsors of events would therefore have a goldmine of an opportunity to showcase and sell their products to highly engaged audiences. As a result of technological advancements, companies are spending thousands and millions of dollars on sponsorships all over the world.
You can leverage the power of collective credibility by partnering with other successful brands through our Event sponsorships. Sponsoring events is an effective strategy for reaching a quality audience and growing fast.

With our Event Sponsorships, companies can market their brand, reach new customers, improve their public perception, and increase sales. You can foster trust and credibility by offering attendees a unique experience through business sponsorship.

Sponsorship - what does it mean?

Sponsorship - what does it mean?

A sponsor supports an event, trade show, team, nonprofit, or organization by providing funding or products and services. As a result, you gain business exposure and have the opportunity to connect with new customers.

If you are thinking of stretching your marketing budget, there are variety of reasons why you should sponsor an event.

With some of our large event sponsorships, it can be an expensive investment, but it serves as a valuable learning experience for both new and experienced business owners. If your business is considering event sponsorship, take the elements of success into account.

Our article describes what a business sponsorship is, how it works, and provides a list of some of its most compelling benefits.

It is possible to get a great return on investment through a well-chosen sponsorship agreement for an event, whether it be an exhibition or trade show.

81 percent of trade show attendees possess buying power, and 67 percent of all attendees could be prospects for the exhibiting companies.

It's mostly about planning ahead when it comes to sponsoring events. In hosting great events, businesses can reach a wider audience and attract the one thing virtually all of them are looking for - customers.

What is business sponsorship?

Sponsorships refer to organizations' support of events or activities, like a nonprofit, organization, trade show, or sports club, which usually takes the form of financial contributions. In order to achieve their business goals and gain a competitive advantage, organizations use sponsorships as marketing tools.

Sponsorship can sometimes involve products and services, but it's mostly about funding. As a result, you will have a greater chance of connecting with new customers and increasing your exposure. Quality matters, so choose events that have attracted good press and customers. Sponsorship roles can be negotiated just like any other transaction. Ensure that any contracts you sign give you the exposure you desire before signing them.

Sponsorships improve a brand's recognition and reputation because they support specific events that your target audience cares about, unlike advertising, which uses specific messages to increase sales. Therefore, prospective customers associate your company with the event or activity.

Businesses can gain valuable exposure through sponsorship by reaching and connecting with quality audiences, which can lead to business growth.

How do our business sponsorships work?

It is often necessary for our events to rely on sponsors in order to minimize costs and offer exciting programs. Sponsors of large business functions, charity events, and trade shows typically sponsor the following:

- Totes and other branded merchandise
- Taxis and shuttle buses
- Computers with display screens
- Equipment for audiovisual presentations
- A badge holder
- Advertising banners
- Programs for educational development
- Award ceremonies
- The VIP room
- Talks by guest speakers
- Lounges abroad
- The press room

It's generally harder for companies to market their products or brands when they sponsor a smaller, local cause, such as a charity drive or sports team. Companies with a local target audience can benefit greatly from these sponsorships, even though they reach fewer people.

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Why Sponsor?


Sponsoring an award is a fantastic opportunity to raise your profile within the industry. The awards always attract significant interest from key players in the industry and attracts media coverage plus 200 eminent guests from the various business sectors at the ceremony itself. It offers many wonderful things such as full six to twelve months of brand promotion and marketing

Sponsorship can have many benefits:
  • It can increase brand loyalty
  • It can strengthen, or differentiate, an existing brand image.
  • It can create a company or product awareness and maximize visibility.
  • It can be a way to celebrate your company’s successes and inspire your employees.
  • It is also a subtle way to recruit, retain or motivate your employees and foster talent within your organisation.
  • Editorial coverage across the largest community within the accounting profession.
  • Networking opportunities with over 200 business professionals at our exclusive awards night.
  • Post-awards analysis and insight gained from voting data rounds create an unbeatable package with the audience reach at its heart.

View All Sponsors Benefits


A complimentary sponsor’s table

Sponsors are entitled to a table of ten seats at the Awards Gala Dinner in the premium area designated for sponsors only. You can use this opportunity to invite VIP clients or potential business partners. You also have the option to purchase an ad....

Advantage over absentee rivals

sponsoring an event, you gain a competitive advantage over competitors who are absent. For that reason, Make sure you go in with a game plan and outshine competitors on the sidelines....

Affordable Cost and Time

Advertising on TV, radio, and in print works well together. However, you will have to spend a great deal of time and money on these. By sponsoring an event, you can reach your target market directly at the event.....

After Event Supporters Party

As a ‘Thank You’ for your support during the Gala Dinner and Awards Ceremony, we will host an event with key contacts from the industry, giving you the opportunity to build lasting relationships.....

Audience insights

Whether you are a new or veteran business owner, sponsorship of events is a valuable learning experience. There is nothing better than a room full of great minds. This gives you the chance to see how other businesses differentiate themselves and a....

Benefit from association

Through branded event marketing, you can often build a positive reputation for your company. Sponsoring events or organizations gives people the impression that a company is reliable and reputable. Due to this, consumers are more likely to purchase s....

Benefits of early sponsorship

Your brand will be seen throughout the Awards event and sponsorship will make it easier for attendees that are keen to learn more about your business to come and find you. Sponsors will of course benefit from brand recognition at the event itself,....

Brand Visibility and Brand building

Event sponsorships are the best way to increase brand visibility. Make your audience more engaged with giveaways or interactive booths in addition to media coverage. Putting your brand visuals in front of large audiences who haven't heard of your b....

Branding at the pre-dinner reception area

Your logo will be easily recognised and seen on event signage displayed prominently in the pre-dinner reception area....

Branding in the Event Programme

We will ensure you receive strong branding and the opportunity for a full page advertisement or key marketing message in the Event Programme/Brochure, which will feature the finalists in each category and will be used as ....

Branding on Screen

During dinner and the Awards Ceremony, there will be no doubt about your involvement with the event. From key message opportunities from the host during the dinner loop and feature branding during the Awards Ceremony, we will be marketing your org....

Branding on the Website

As a Main Sponsor, your branding, with links to your own website, will feature on the awards Website in a prominent position and any marketing activity undertaken for the Awards will also feature your logo and branding.....

build and Foster Business Relationships

Are you looking for new partnerships or suppliers? Your company can benefit from sponsoring an event or trade show by connecting with non-competing businesses, allowing for future collaborations. . Event sponsorship gives you the chance to meet non-c....

Business development

With more than 200 leading industry executives in the room on the night of the awards, this premiere event is a unique opportunity for you and your team to network amongst the industry’s key decision-makers. Use sponsorship and the event to h....

Business relationships

The Awards is a great place to find suitable businesses that you can collaborate with in the future. The benefits of sponsorship are almost endless if you put in the effort to forge long-term connections.....

Collaborative Marketing Campaign – Pre & Post Event

We will feature your business as a Main Sponsor in any marketing and press coverage that is undertaken as part of the event. This will include a photo call with the ‘Winners’ on the night.....

Community Connection

In order to connect with their communities, small brands sponsor large events. Creating a strong connection between businesses involved and other business leaders, around-the-corner enterprises, and the people in the communities can be achieved throu....

Community Goodwill

The most valuable benefit of event sponsorship is the improvement of your company's image. Brands that spread positive messages and help the community are loved by customers. By linking your business to a worthy cause, you can attract media attention....

Conduct Targeted Marketing

The right event attracts highly interested customers, whether you're organizing a charity drive or craft fair. The target audience for sponsored events is often a niche audience or a member organization. Our event's audience should be one of the mos....

Connect with the sector's top business leaders

Sponsoring the Awards aligns your brand with excellence, innovation and success. It positions your business in front of the region’s top business leaders, key influencers and emerging stars. ....

Consumer Perception to Increase Company

People aren't motivated to visit a store that always looks sad, shabby, and empty. In the same way, online shoppers are turned off by e-commerce sites without branding, business details, or security certificates. Depending on how the public perceives....

Customer perception

Customers will form a positive opinion of your business when it is linked to the Awards, which is a very high-profile, prestigious event. The association with The  Standard will enhance your business reputation and improve the way you are per....

Differentiating from competitors

The act of sponsoring The Awards through an exclusive sponsorship is a significant way to differentiate yourself from competitors. Quite simply through being a sponsor at the Awards your name will stand out head and shoulders above the rest.....

Direct access to ideal customer profile (ICP) data

As an event sponsor, you'll have more opportunities to learn about your ICPs. Almost all our event gather data with surveys, ticket sales, and social media activity. With some of our event sponsorships, we typically provide data about attendees su....

Direct access to meet Your Target Audience

Getting your target audience directly in front of your target audience is possible through sponsorship, and it does not have to be monetary. A sponsor could, for example, donate products branded with their logo or name. Venues might provide space for....

Direct face time with prospects

The ability to interact with customers in person is another advantage. You can create a strong connection between your brand and ICP by sponsoring events. Demos/emails/swag are all great opportunities to create personalized experiences....

Efficient Lead generation strategy to generate leads

Emotional connections play a major role in brand loyalty. Sponsoring events allows you to show off your human side to prospective customers and gain exposure. Furthermore, you can develop a mailing list, promote your products and services when a c....

Engage niche markets

If you choose events that attract your target audience, you can ensure that you're attracting high-quality leads that are interested in your products or solutions.....

Enhanced vendor relationships

There is no doubt that potential leads and warm prospects are not the only people who attend events. It is also done by competitors, vendors, and other ecosystem players. Build meaningful and long-lasting relationships with industry and community mem....

Establish its authority

In its niche, your brand can be positioned as a credible authority by becoming a sponsor

Foster a positive reputation

Event sponsorship can strengthen your company's image, which is perhaps one of its biggest benefits. It is common for people to support brands that invest in their community and spread positive messages. You can attract media attention, set your comp....

Full Page Magazine Advertisement

A4 full page advertisement will be provided by the sponsor.


Gain a competitive advantage

You automatically gain an advantage over your absent direct competitors when you sponsor an event

Gain valuable insights

Sponsoring an event teaches you a lot, including:

Generate strong business leads

Attending in person as a sponsor gives you a privileged chance to learn more about actual and potential customers and promote your products and services to them. Sponsoring the Awards is a great way to generate quality leads because the event is a....

Highlighting a product or service offering

Sponsors provide funding or products and services to an event, trade show, team, nonprofit, or organization. Our events are great for launching new products or updating existing ones. Additionally, a social media campaign announcing swag/other inc....

In-house knowledge and resources

Last but not least, event sponsorships tend to be handled by marketing/advertising professionals with industry expertise. Thus, you will have the opportunity to collaborate with these peers in the future through conversations with them....

Increase brand visibility

When you sponsor the Awards, you get to reach many more people than just those who attend on the day.you get an exceptional Brand visibility in all pre-event promotional, advertising and marketing materials. As a sponsor, your company ....

Increased Brand Credibility

Entrepreneurs often fail to inspire respect and admiration for their businesses despite creating awareness about them. In truth, letting people know your business exists is not always enough, because they need to be convinced that they should buy it.....

Increased credibility as a brand

It is one thing to drive awareness of your brand. Another is to inspire respect and admiration. It is therefore a great way to build credibility and drive positive PR through event sponsorship. Events can also help you position your brand accurately ....

Industry leadership

You may already consider yourself as one of the industry’s leaders, or perhaps you are looking to establish yourself as one. Awards sponsorship puts you at the very heart of the sector enabling you to stand out from competitors. ....

Interact with prospects

You can develop a connection between your company and its target audience through in-person interactions. Provide demos or branded merchandise to prospective customers to engage them....

Logo on Awards website

As the sponsor of an Award, your company logo will be carried on every page of the website with a hyperlink to your company website. Your company profile will also be carried on the website.....

Media Exposure

Sponsoring an event is an effective way for your brand to generate awareness and improve its perception. As well as gaining media exposure, such brands have a non-negotiable right to name, mention, and use collateral. With conference apps and event m....

On-stage promotion

Sponsors will be acknowledged by the Master of Ceremonies during the Awards presentations


Opportunity to reconnect with existing customers

Attending events that you sponsor is a great way to engage warm prospects. Choosing your lead nurturing flow should also be based on where your ICP is in the buyer journey. In light of your conversations, you can even make a well-timed close request....

Part of the Judging Panel

You will be part of the team that interviews the nominated finalists. Judging against a strict criteria, your involvement will give you the opportunity to meet the dedicated individuals who have clearly worked hard and deserve to be finalists.....

Platform for post-event interactions

The relationships you build last a lifetime, even though events and friendships may be short-lived. Be sure to grab the opportunities for post-event meet-ups and conversations as Meet-ups and conversations after the event are a great opportunity to n....

Positive publicity

The Awards generates a huge amount of publicity both locally and internationally. This is true not just in the days around the event, but in the months leading up to it, and afterwards. Sponsorship can help you generate a level of media coverage t....

PR and marketing opportunities

Branding does not begin and end at the event itself. Positive publicity will be generated with the sponsor’s name included in pre-event and post-event press releases. Sponsors enjoy a whole 9 months of marketing opportunities to both the consumer ....

Presentation of one of Key Awards

There will be an opportunity for the sponsor’s representative to take centre stage at the Awards ceremony and to present the sponsored Award to the winner. You have the opportunity to select one of two categories and appoint a representative from ....

Profile on Website

Sponsor’s profile on website


Raising your brand profile

Associating and affiliating your brand with The Awards will generate strong brand recognition within the sector. Your presence at the awards evening, where you will present an award in person and host a table will show the sector how important you....

Return on investment (ROI)

A successful event is about starting quality relationships, regardless of whether it is a sales event. You can achieve a variety of goals through event sponsorships. It is important to leave with a list of leads to follow up on afterward. Having a....

Sales and sales opportunities with warm prospects

In addition to obtaining leads, sponsoring events can sometimes result in sales on the spot as well. You can increase your sales by sponsoring events. Put your products in the hands of your target audience so they can experience them. Also, you ca....

Showcase a service or product

Sponsoring events is a great way to introduce new features or launch new products. Promote launches and other incentives, such as giveaways, on social media before the event to increase traffic....

Signage on the sponsor’s table

The sponsor’s logo will be prominently displayed on the sponsor’s table at the Awards Gala Dinner....

Social Media Activity and Coverage

We are planning to make lots of noise about the programme through social media and as one of our Main Sponsors, you will feature significantly in our plans including photos, videos and other media. . This is an ideal opportunity to engage with the....

Social media strategy

By connecting with The  Standard on social media, sponsors can very easily find relevant audiences to target. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content is proven t....

Social media/website traffic focused content strategy

Event sponsorships provide fresh content for your content strategy. By connecting with us on social media, you can target relevant audiences. 98 percent of sponsors use social media to promote their involvement, according to research. You can use ....

Social Responsibility

Event sponsorship is a way to show that your business supports a cause or mission about which your customers are passionate about. Creating an emotional connection with customers helps you build an image in society....

Sponsor’s page in Catalogues

A full page A4 full colour advertisement with your company profile will be carried in the winner’s souvenir catalogue....

Targeted marketing

The Awards have a high-quality audience of top-level executives, which sponsors get a unique opportunity to connect with. Sponsors can engage one-on-one with key decision makers relevant to their business. This is an opportunity to get right....

Valuable Networking

The Awards offers incredibly valuable networking opportunities in a relaxed and fun environment and the opportunity to connect with key personnel from the Industry.....

Visual branding at the Awards ceremony

The sponsor’s logo will be displayed during the presentation of the sponsored Award category. The logo will also be played on AV loops at the beginning, during dinner time and at the end of the Awards ceremony.....

Why Sponsor?


Sponsoring an award is a fantastic opportunity to raise your profile within the industry. The awards always attract significant interest from key players in the industry and attracts media coverage plus 200 eminent guests from the various business sectors at the ceremony itself. It offers many wonderful things such as full six to twelve months of brand promotion and marketing

Sponsorship can have many benefits:
  • It can increase brand loyalty
  • It can strengthen, or differentiate, an existing brand image.
  • It can create a company or product awareness and maximize visibility.
  • It can be a way to celebrate your company’s successes and inspire your employees.
  • It is also a subtle way to recruit, retain or motivate your employees and foster talent within your organisation.
  • Editorial coverage across the largest community within the accounting profession.
  • Networking opportunities with over 200 business professionals at our exclusive awards night.
  • Post-awards analysis and insight gained from voting data rounds create an unbeatable package with the audience reach at its heart.

Get in touch

If you’re interested in any of our sponsorship opportunities, please get in touch with Nagendra Mishra on hello@findusonweb.com

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